The long life of a turtle is reflected in our stock selection for portfolios. A turtle controls its breathe to live long, and we control our churn or portfolio action to live long.
Bright Like a Star
A star shines brightest in the darkest hour before dawn. The portfolios we build also shine in the darkest hour when the pessimism is the most and dawn is just round the corner.
Slow and Steady
As portfolio managers, we are in for the long haul. We don’t go for model portfolios. We build each portfolio gradually into a winning portfolio in a slow and steady manner.
Turtles symbolize good luck and luck supersedes all actions of an individual. As portfolio managers we would like to put the best foot forward but would not undermine the importance of luck that the turtle symbolizes.
The turtle goes in their shell rather than face the storm. As portfolio managers, it is better to go in the shell and protect your capital rather than face the wrath of the behavioral forces of market participants.
The turtle survives on land and water, much like how we survived the bull and bear markets of 1992, 2000 and 2008. Enduring through market cycles and having the versatility to adopt to changing times gives us an edge.
Bright, Like a Star
Slow and Steady
Why Turtle Star
The turtle is an amphibian with a long life. The shell of a turtle protects itself from any weather at all times. Turtles breathe slowly and deliberately so that they are blessed with a long life. It symbolizes good luck at all times. A star shines when things are in the dark. Our organization ethos is built on all these features and hence we call ourselves Turtle Star Portfolio Managers. Headquarted in Mumbai, India, we adopt the Indian Star Tortoise as our brand.
We have been in the business since 1984. Trust is critical and has been ingrained in our DNA. We strongly believe that trust once lost cannot be regained. This is why we put trust at the cornerstone of our approach. As Portfolio Managers – we take trust seriously as our fiduciary responsibility to do the best possible for our clients. In fact, most of our business is through client referral and we grow because our clients trust us to take the best steps for their financial future.
Any decision to do things is useless if not followed by competent action. Talent is the ability to take a decision forward with competent action. In business of Portolio Mangers, talent lies in cutting the noise from the voice and seeing what everyone is seeing but thinking what no one else has thought. This ability is fostered through knowledge and experience. We build on our experience of surviving and growing in all the recent bull and bear markets of India, not only those in 1992, 2000, 2008, but many more to come in the future.
You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time. The wealth we have created over the past 3 decades is the mark of respect from our clients for our honest, open and transparent actions. There is never any hidden aspect while dealing with us and this gives us good stead from our clients, wherein the client vouches for the best transparent practices that we follow in conducting our business